Advertising which began in the days of barter system, where exchange of goods between producers and produces since then advertising is used to attract customers to the goods and services. Over the years now it has become a trend and modern day advertising refers to the use of mass media and other specialised services to promote an event, place or an institution. Advertising is a powerful element in the modern business. It is also an inseparable part of contemporary society
Advertising refers to the means of promoting products - goods, services, ideas, places, people, institutions and parties, etc. AVG Advertising Agency does this by conveying a message to the target audience. It creates unique, differentiable and favourable images for the advertised products.
Advertising had always been goal oriented. Advertising is the pluralistic enterprise and is undertaken to achieve the wide variety of objectives such as :
i) Promotion and motivation of perspective customers to find out more about a product or service, for example- to visit the company's website for more information or to visit a dealer for a test drive;
ii) Create awareness about where to buy a product, about what a product can do, about the major benefits a product will bring to the user or buyer;
iii) Remind and reassure the consumers that the brand is still the same or better, and will deliver the same or better benefits, and that the brand is trustworthy and reliable.