Wednesday, 24 July 2013

Brands Have it Easy - AVG Advertising

A Brand is the most valuable asset of any corporation.  Brand is the name, logo, term, design or any other feature that identifies a product from the other.
Brand strategy is how, when and to whom you plan on communicate your plan. To have a clear and concise brand strategy leads to strong brand equity.

Be consistent
When you are decided about your brand attributes make sure that it is clearly understood inside your company through all your communications.

Connect emotionally

There are two ways in which a customer can think about your product or service. One is rationally and the second is emotionally.
Always find a way to connect to your customer on a deeper level. Make them feel like a family and first confront them on this then come to the sale.
Like a batman doesn’t have any real super powers but whenever that signal sets up in the sky people trust that he will be there- as he was always there.

Be flexible

The marketers should remain flexible to stay relevant. A well-managed is brand always make adjustments.
Successful brands don’t cling to old ideas they rather invent and re-invent to the new ideas by being flexible which frees them from savvy and makes them creative

Measure the effectiveness

Just because you come up with any good campaign or a scheme that doesn’t mean it will work in the market. Watch your ROI (Return of Investment) as u implement campaign to strengthen your brand. AVG Advertising Agency provides top class branding services to help your products to emerge as a brand in the market.

Saturday, 1 June 2013

What is Advertising - AVG Advertising

Advertising which began in the days of barter system, where exchange of goods between producers and produces since then advertising is used to attract customers to the goods and services. Over the years now it has become a trend and modern day advertising refers to the use of mass media and other specialised services to promote an event, place or an institution. Advertising is a powerful element in the modern business. It is also an inseparable part of contemporary society

Advertising refers to the means of promoting products - goods, services, ideas, places, people, institutions and parties, etc. AVG Advertising Agency does this by conveying a message to the target audience. It creates unique, differentiable and favourable images for the advertised products.

Advertising had always been goal oriented. Advertising is the pluralistic enterprise and is undertaken to achieve the wide variety of objectives such as :

i) Promotion and motivation of perspective customers to find out more about a product or service, for example- to visit the company's website for more information or to visit a dealer for a test drive;

ii) Create awareness about where to buy a product, about what a product can do, about the major benefits a product will bring to the user or buyer;

iii) Remind and reassure the consumers that the brand is still the same or better, and will deliver the same or better benefits, and that the brand is trustworthy and reliable.